Porsche Netherlands

Scroll down to see how this strategy translated into content.

Challenge:
Porsche is one of the strongest brand names in automotive, but its social presence needed to deliver more of the same premium, high-performance feeling the brand is known for offline.

Outcome:
Grew Porsche Netherlands’ Instagram from 6,000 to over 30,000 followers within a year.

Strategy:
I shifted the brand towards a more visual-first, performance-led content strategy built around what audiences genuinely want from a brand like Porsche: beautiful cars, aspirational road moments and content that creates feeling - all with a Dutch touch. The goal was to make the account feel more premium, more desirable and more aligned with Porsche’s wider brand world, while still working natively on social.

Execution:
Working closely with talented photographers, videographers and the team at Dentsu Creative Amsterdam, I helped shape a content direction that balanced brand-building with platform performance. Dutch roads, landscapes and culture became part of the visual backdrop, while the overall output stayed true to Porsche’s heritage, tone and visual standards. The content was designed to work both organically and through paid media, creating a stronger and more consistent social presence.

Why it mattered:
The result was a social presence that felt more in line with what people want from a brand like Porsche - complete with a drastic growth in followers to back it up.

Client:
Porsche Netherlands, in collaboration with Dentsu Creative Amsterdam.